Tag Archives | reflections

Real life business vs the business plan

Hi there! It’s certainly been a while since this blog got a proper update. Fear not though: the blog hasn’t been forgotten. The non existing updates have mainly been due to a combination of that so called work life and a heavy writer’s block (caused by no time for reflection). Writing for a living comes with its ups and downs. Up: it’s fantastic. It’s creative. It’s what I’ve always dreamed of doing and now I’m doing it. It’s very rewarding, developing and fulfilling to see one’s work come to live in front of you. On the downside: you put all of your heart and best efforts (obviously) into your client’s needs and desires and products. And then when you’re done with that, you notice everything else that’s been going on in the world while you were busy working. You look at your perfect business plan and all the actions you were supposed to take, such as for example keep your blog updated with relevant content. (After all, people might be looking at your website so it’s probably a great idea to also practice what you preach).

You look at all the crises you could have approached and written an in-depth and interesting analysis about, only to face the fact that still, you didn’t and besides, 50 thousand other people already commented on it so you realize that you just have to let that one go. On the other hand: once you’ve settled in that good old ”feeling the imposter syndrome again” and calmed down a bit, you’ll also realize that delivering value to your clients and focusing on your real life business obviously is exactly what you’re supposed to do and what you’ve done. And that once those new experiences and lessons learned during the projects have been processed properly by your brain, they will most likely be able to translate into something more valueable to share with the world. You know, more than just posting updates of your morning coffee in order to maintain some sort of content stream on Instagram.

Are you with me? Well. This is pretty much where I’m at right now. Working. While pondering, reflecting and processing all the things I’m not writing about. (Oh the irony!). I’m lucky to be working on a couple of really fun and challenging projects. I can feel that I’m growing and evolving almost every day, but yet at what I consider to be a managable level. Still not gonna lie to you though, not being able to maintain this blog updated will always be a guilty conscience for me. Plus, I don’t want to get caught up in ”only” writing for business. I need these tiny, personal updates every now and then as well. If nothing else, just to have a little check in with myself and see what’s going on.  

So here’s to this Thursday and one of these tiny updates 😉

I’ll be back.

/Malin

 

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Fuckups, insights, growth – 2018 in review

You might argue that the last thing the world needs is more blog posts about 2018. I won’t hold that against you. Still, I love to read and take part of other people’s dreams, ambitions, fuckups, lessons… So just when you thought you couldn’t stand one more, sorry, but here it comes –  yet another introspective blog post about 2018. Bon appetite!

First things first: why on earth would anyone share personal things about and around their business? Online? For the whole world, haters, prospects and current clients to see? Isn’t that a bit over the top, you know, acting like an attention whore? That’s of course one way of seeing it. My perspective is quite different.

I believe that by sharing experiences, whether they’ve been good or bad, you’re not only becoming more human in other people’s eyes, this is also an essential step on your own learning curve. It’s easy to celebrate good days. The flow days. Looking into the mirror and dealing with the consequences of your own daily habits is, well, quite different. Much harder, nastier. There’s no place to hide. There’s nothing to do – except looking at the evidence of what’s in front of you, what you created and learn from it.

Secondly, by sharing your experiences you’re also becoming more approachable to people. For me, this is an essential, not to say crucial, part of running a business. Nowadays, as services, products and prices may seem similar, what becomes your USP is YOU. Like it or not, you’ve got to work that to your advantage. All business relations need to start somewhere. And honestly: how many of yours started in a strictly business setting? No? Didn’t think so either. Twitter, Instagram, connecting over silly memes? Probably more like it!

Ok, so now that we’ve got that sorted out, let’s move on and see what went on during my 2018!

 

2018 – what happened?

In order to understand part of the events, a short recap is a must: during autumn 2017, I had a burnout. While still on sick leave in the beginning of 2018 I decided to quit my job. I had a good corporate position, but it was in what unfortunately had become an unhealthy work environment. Although there was a lot of anxiety, thoughts and “what if’s” involved prior to making the final decision, I just knew there was no going back for me. I was done with that part of my life.

And so I resigned during sick leave. I would definitely not recommend anyone to copy this concept of mine, as it certainly adds to your blood pressure and stress levels. However, sometimes you’ve just got to jump to move on. I chose to jump this year.

I’ve rehabilitated and worked hard on rebuilding both my mental and physical strength again after my burnout. Needless to say – this is not a process which you can put a beginning or and end to. It just is what it is. For me, an important part of my rehabilitation is not having to hide it. I’ve had my burnout. It was bad. It will forever be a part of me, but I’ve moved on. I am still actively moving on everyday by making small, sometimes tiny, steps and changes forward into a new direction.

2018 was also the year when I acted upon an old dream of mine and started my own business as a communications consultant.

Insights:

  • “This too shall pass” will sometimes be exactly what gets you through the day
  • I still suck at simply asking for help
  • Complete honesty is a scary, risky, yet also one of the most rewarding business tools

 

2018 – what about the goals then?

  • Attend a “start your own business” course, then register and start my own company
    check!
  • Create a new communications platform for myself as a business owner – check!
  • Rehabilitate myself back to “work mode” by Q4/2018 – check!
  • Extend my network and preferably also make sure it includes new and/or different sectors than just the “ordinary” communications/pr/finance crowd that’s already in it – check!
  • Writing – this was really a topic of its own (which I will get back to later on) but in short, my writing goals looked liked this:
    -start blogging again – check!
    -contribute as a writer for an external website as well – check!
    -regarding topics: stay my own lane, even if it would be very uncomfortable on certain days, also dare to share personal things in order to grow as a person – check!
    -focus on finding interesting and developing writing assignments for Ambaurora – check!
    -attend and complete a screen writing course for the pure fun of it – check!
  • Photography:
    -buy a “real” camera – check!
    -leave for a week’s photography travel – check!
    -receive my first revenues as a photographer through iStock and Printlercheck!

Pure photography assignments is currently not something I’m offering within the scope of Ambaurora’s service. However, as I’m a keen photographer, I think of photography as a way of slowly creating sort of a “passive income” revenue stream for myself. During my spare time, I’m often out capturing shots and as the raw material needed is already there for me to work with, the next step to start selling images is not that far away.

 

Fuckups and lessons learned

  • Challenging my comfort zone is still a necessary evil. Note to self 2019 though: think about when and where I choose to do this. Not everyone will get it and yes, I’ll most likely be perceived as a weirdo a lot of times during next year as well. Be prepared to deal with those emotions.
  • Numbers aren’t my favourite thing. Leave it to my CFO. No “challenging” myself regarding this area. Just stay away and let the professionals handle it.
  • Trying to do everything at once: resign, mess with Försäkringskassan, start your business while in the middle of exhaustion, going through therapy. Yey! We’re gonna party like it’s ya’ birthday….! 2019 will be all about doing ONE THING AT A TIME.
  • Therapy – feels like a huge cost but when you start perceiving the effects from it it will still be the best investment you ever made

I will stop here for today. However, if you’re into goal-setting and planning your year ahead in a structured way as well – stay tuned, as my next post will be about setting goals for 2019!

 

/Malin

 

 

 

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