Tag Archives | editorial

Konsultrapporten H2 2018

Is there anything better than seeing the results of your efforts? I doubt it! During the past months, I’ve been heavily involved in my client Brainville’s reoccurring report ”Konsultrapporten”. Thus, it was very fun that we finally got to release it this week and start distributing it.

In case you’re not already familiar with Brainville, the short-short version is that Brainville is the leading marketplace for consultants and consulting assignments in the Nordic region. So if you’re a freelancer looking for interesting assignments – probably tired of trying to find decent clients on your own – just head to www.brainville.com to register your own profile and get started!

As I always have a love-hate-relationship with my work, I have to admit that I’ve historically been very bad at celebrating the results I’ve been contributing to. I haven’t really had it in me to do that sometimes necessary ”humble bragging”, which I think anyone ever involved in a well executed project should do.

Why? Well, that’s a good question. I guess it’s because I tend to get a little bit too involved in my work and loose the perspective. Combine that with a very critical mind and voilá: while I’m busy working and writing I typically can’t stand my own writing. In order to be able to appreciate it, there need to be some water under the bridge first. Except this time then. I decided to work on my own negative patterns and at least share a couple of snapshots from the report with you.

If you’ve read my blog for a while or followed my on any of my Instagram accounts, you might remember that I’ve mentioned my desire to write more as one of the reasons behind starting Ambaurora. Hence, I was very glad to get the chance to get my hands down and dirty with Konsultrapporten! In this edition of the report, we’ve heavily increased the editorial material. The report includes interviews with several freelancers as well as with interesting industry profiles. I’m no journalist, but working in an editorial role and setting is something I very much enjoy, so I look forward to continue deeper on that path going forward.




Snapshots from Konsultrapporten H2 2018

Interview with Anna Möller, the impressive founder and CEO of PeopleProvide


Lacking motivation? Just catch up on Konsultrapporten and get some tips on how to quickly improve your freelancing skills!



Print is dead. Long live print!

Print is dead. Media is dead. Journalism is dead. Nobody reads printed editions anymore. Right? Or is it really that bad? Perhaps not! This morning I visited a breakfast seminar which certainly awoke some hope for a brighter future for print products.

Photo: black and white product images of the magazine "Försvarets forum"

Despite the strong photograph on the cover of the magazine, it’s the typography that first caught my eyes. It’s delicious – functional with great readability, yet so attractive, soft and inviting. Simply irresistible. Oh, by the way. In case I haven’t mentioned it before, perhaps now would be a good time to add that both typography and graphic design are old and nerdy interests of mine. Thus the strong need to dive into these kind of details.

Having cleared that out, let’s get back to where we were. Swedish content agency Make your mark and their client Försvarsmakten have been nominated in The International Content Marketing Awards (CMA) for their staff magazine “Försvarets forum”. This is the third consecutive year in that the magazine has been nominated in the CMA.  

Photo: color image, close-up of the magazine "Försvarets forum"

On a breakfast seminar this morning, Editor-in-chief Fredrik Helmertz and Art Director Markus Hillborg talked about the working process behind the magazine. It’s been a long time since I last felt so eager and inspired as I did after this seminar! Few things are as interesting and amazing (if you ask me) as when you manage to combine great journalism with well thought through communication initiatives, graphic design and photography. And talking about photography: Fredrik Helmertz also touched upon the subject of newspaper photographers during this morning session. Needless to say, working conditions for professional photographers have been been rough during the past few years, with lower budgets for photo materials and so on. However, turns out that at least “Försvarets forum” is one of few magazines out there that still has its own photographers contracted.

This is probably one of the many success factors behind the magazine as it allows the creative process to take place in a more integrated, long-term and holistic way, instead of “just” buying photos and putting together something hasty.

Photo: black and white close-up from the inside of the magazine "Försvarets forum"

As a lover of both good journalism and printed media, initiatives like this makes me genuinly happy! I’m keeping my fingers crossed for “Försvarets forum” in this year’s edition of CMA.

Nerdy greetings & happy Friday!