Tag Archives | content

Print is dead. Long live print!

Print is dead. Media is dead. Journalism is dead. Nobody reads printed editions anymore. Right? Or is it really that bad? Perhaps not! This morning I visited a breakfast seminar which certainly awoke some hope for a brighter future for print products.

Photo: black and white product images of the magazine "Försvarets forum"

Despite the strong photograph on the cover of the magazine, it’s the typography that first caught my eyes. It’s delicious – functional with great readability, yet so attractive, soft and inviting. Simply irresistible. Oh, by the way. In case I haven’t mentioned it before, perhaps now would be a good time to add that both typography and graphic design are old and nerdy interests of mine. Thus the strong need to dive into these kind of details.

Having cleared that out, let’s get back to where we were. Swedish content agency Make your mark and their client Försvarsmakten have been nominated in The International Content Marketing Awards (CMA) for their staff magazine “Försvarets forum”. This is the third consecutive year in that the magazine has been nominated in the CMA.  

Photo: color image, close-up of the magazine "Försvarets forum"

On a breakfast seminar this morning, Editor-in-chief Fredrik Helmertz and Art Director Markus Hillborg talked about the working process behind the magazine. It’s been a long time since I last felt so eager and inspired as I did after this seminar! Few things are as interesting and amazing (if you ask me) as when you manage to combine great journalism with well thought through communication initiatives, graphic design and photography. And talking about photography: Fredrik Helmertz also touched upon the subject of newspaper photographers during this morning session. Needless to say, working conditions for professional photographers have been been rough during the past few years, with lower budgets for photo materials and so on. However, turns out that at least “Försvarets forum” is one of few magazines out there that still has its own photographers contracted.

This is probably one of the many success factors behind the magazine as it allows the creative process to take place in a more integrated, long-term and holistic way, instead of “just” buying photos and putting together something hasty.

Photo: black and white close-up from the inside of the magazine "Försvarets forum"

As a lover of both good journalism and printed media, initiatives like this makes me genuinly happy! I’m keeping my fingers crossed for “Försvarets forum” in this year’s edition of CMA.

Nerdy greetings & happy Friday!

/Malin

 

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Buying articles for your corporate blog instead of writing them yourself

Photo: black and white "genre" shot of computer and office toolsIs it really that time of the month again? You know: delivering on your organisation’s key metrics, building that thought leadership you’re always talking about – posting those blog posts you just never seem to have enough time for.

In case writing and publishing those much needed articles mostly causes internal headaches, it might be a good idea to simply outsource your content creation to a professional writer.

There are several good reasons to buy articles instead of trying to do everything by yourself:

  • No need for trying to invent the wheel every month
    By hiring a professional writer to manage your continuous blog posts, you’ll also automatically get that important external perspective on the topics you’d like to highlight and promote in your corporate feed and channels.
  • Focus on what you’re good at
    Let’s face it: even though we’re living in a constant flow of reading and receiving information and messages, it does not mean that each and everyone of us should be managing corporate information. Focus on what you’re good at and let a communications professional provide you with their expertise within writing and communication.
  • Guaranteed maintenance by continuous updates
    By finding yourself a professional, trustworthy and passionate writer, you’ll be guaranteed those weekly or monthly updates for your blog without having to worry about the quality.

Think your communications department should be able to handle this task? That’s understandable. However, here’s the thing: maybe they’d love to but just won’t be able to. Not because you haven’t hired highly skilled professionals, but due to how several organisational aspects, changes, issues or challenges a lot of times tend to involve your communication professionals and completely consume most of their time.

All of a sudden: there’s just never enough time, peace and quiet for your team to research and produce high quality content.

  • Don’t frighten your customers and stakeholders with poor writing
    Excellent communication is an essential part of any business. So you’ve got the world’s best products and services? Great! Make sure your poor writing skills aren’t scaring your customers or potential investors away then.

Good writing equals good business opportunities.

Next time – skip the headache and invest part of that communications budget on getting the texts and assistance you need.

 

Want help? Feel free to get in touch at malin@ambaurora.se

 

/Malin

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