Tag Archives | blog

”You’re never gonna feel like it”

I’m no huge fan of inspirational speeches. The cynic in me often find them either too general or just extremely naive. However, for whatever the reason: I tend to make some weird exception for Mel Robbins. In case you’ve missed it and are in a state of January procastination right now, watch Mel’s talk on ”How to stop screwing yourself over”! Even though I’ve already watched it, I like to get back to this session and remind myself of the fact that motivation only takes us so far.

At the end of the day – discipline is truly what matters. Being a highly sensitive person is often an advantage to me. Except when it comes to discipline on those difficult, unfocused days that I go through too. I’m constantly working on learning to close down my feelings when it comes to pure execution. Constantly working on that old Nike thing and just ‘doing it.

Don’t get me wrong: I get a lot of things done. I am doer, without a doubt. It’s just that my own internal working process is probably so much harder than it would need to be sometimes, due to all of the introspection and analyzing my brain loves to dive into if not restricted!

Today has however been a splendid Saturday. I got up early to deliver on a deadline without any overanalyzing whatsoever and all of a sudden I found myself in that fantastic state of mind when both productivity and creativity flows! I love those days. I was done with my articles rather quickly, then enjoyed some time to summarize  thoughts from a meeting earlier this week and circle back to a contact as promised. I’ve also had time to tick of both a meeting and a webinar from my to do-list, thus I have to say it’s been a great working day.

I have yet to get back to my promised blog post about goals for 2019, but in case you wonder about this pretty random blog post: writing and updating more spontaneously this year will definitely be among my goals!

Initially when I started to blog again, I was very much influenced by my previous working position and sort of lost in my old way of ”corporate thinking”. I had some grand idea that this would indeed be an extremely professional blog – just pure communication topics and professional matters. I guess it’s easy for all of us to fall into that trap, however, having had some time to reflect and evaluate, I realised that I will indeed be making some changes here! I will still strive for writing posts on interesting matters within media, communications and writing. But in order to keep up my own spirit and drive to do that, I can’t be deadly serious/on professional call 24/7. It’s just not who I am or how I typically behave.

I don’t want to turn this blog into a collection of anonymous articles and updates without a soul. Thus, this year I’ll also allow myself creative times to just post spontaneously about a bit broader scope. Hope you’ll still like it here and whether it’s big or small ideas: do let me know if you’ve got any wishes or suggestions for future blog topics. Just drop me a note: malin@ambaurora.se and I’ll see what I can do!

 

/Malin

 

 

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Fuckups, insights, growth – 2018 in review

You might argue that the last thing the world needs is more blog posts about 2018. I won’t hold that against you. Still, I love to read and take part of other people’s dreams, ambitions, fuckups, lessons… So just when you thought you couldn’t stand one more, sorry, but here it comes –  yet another introspective blog post about 2018. Bon appetite!

First things first: why on earth would anyone share personal things about and around their business? Online? For the whole world, haters, prospects and current clients to see? Isn’t that a bit over the top, you know, acting like an attention whore? That’s of course one way of seeing it. My perspective is quite different.

I believe that by sharing experiences, whether they’ve been good or bad, you’re not only becoming more human in other people’s eyes, this is also an essential step on your own learning curve. It’s easy to celebrate good days. The flow days. Looking into the mirror and dealing with the consequences of your own daily habits is, well, quite different. Much harder, nastier. There’s no place to hide. There’s nothing to do – except looking at the evidence of what’s in front of you, what you created and learn from it.

Secondly, by sharing your experiences you’re also becoming more approachable to people. For me, this is an essential, not to say crucial, part of running a business. Nowadays, as services, products and prices may seem similar, what becomes your USP is YOU. Like it or not, you’ve got to work that to your advantage. All business relations need to start somewhere. And honestly: how many of yours started in a strictly business setting? No? Didn’t think so either. Twitter, Instagram, connecting over silly memes? Probably more like it!

Ok, so now that we’ve got that sorted out, let’s move on and see what went on during my 2018!

 

2018 – what happened?

In order to understand part of the events, a short recap is a must: during autumn 2017, I had a burnout. While still on sick leave in the beginning of 2018 I decided to quit my job. I had a good corporate position, but it was in what unfortunately had become an unhealthy work environment. Although there was a lot of anxiety, thoughts and “what if’s” involved prior to making the final decision, I just knew there was no going back for me. I was done with that part of my life.

And so I resigned during sick leave. I would definitely not recommend anyone to copy this concept of mine, as it certainly adds to your blood pressure and stress levels. However, sometimes you’ve just got to jump to move on. I chose to jump this year.

I’ve rehabilitated and worked hard on rebuilding both my mental and physical strength again after my burnout. Needless to say – this is not a process which you can put a beginning or and end to. It just is what it is. For me, an important part of my rehabilitation is not having to hide it. I’ve had my burnout. It was bad. It will forever be a part of me, but I’ve moved on. I am still actively moving on everyday by making small, sometimes tiny, steps and changes forward into a new direction.

2018 was also the year when I acted upon an old dream of mine and started my own business as a communications consultant.

Insights:

  • “This too shall pass” will sometimes be exactly what gets you through the day
  • I still suck at simply asking for help
  • Complete honesty is a scary, risky, yet also one of the most rewarding business tools

 

2018 – what about the goals then?

  • Attend a “start your own business” course, then register and start my own company
    check!
  • Create a new communications platform for myself as a business owner – check!
  • Rehabilitate myself back to “work mode” by Q4/2018 – check!
  • Extend my network and preferably also make sure it includes new and/or different sectors than just the “ordinary” communications/pr/finance crowd that’s already in it – check!
  • Writing – this was really a topic of its own (which I will get back to later on) but in short, my writing goals looked liked this:
    -start blogging again – check!
    -contribute as a writer for an external website as well – check!
    -regarding topics: stay my own lane, even if it would be very uncomfortable on certain days, also dare to share personal things in order to grow as a person – check!
    -focus on finding interesting and developing writing assignments for Ambaurora – check!
    -attend and complete a screen writing course for the pure fun of it – check!
  • Photography:
    -buy a “real” camera – check!
    -leave for a week’s photography travel – check!
    -receive my first revenues as a photographer through iStock and Printlercheck!

Pure photography assignments is currently not something I’m offering within the scope of Ambaurora’s service. However, as I’m a keen photographer, I think of photography as a way of slowly creating sort of a “passive income” revenue stream for myself. During my spare time, I’m often out capturing shots and as the raw material needed is already there for me to work with, the next step to start selling images is not that far away.

 

Fuckups and lessons learned

  • Challenging my comfort zone is still a necessary evil. Note to self 2019 though: think about when and where I choose to do this. Not everyone will get it and yes, I’ll most likely be perceived as a weirdo a lot of times during next year as well. Be prepared to deal with those emotions.
  • Numbers aren’t my favourite thing. Leave it to my CFO. No “challenging” myself regarding this area. Just stay away and let the professionals handle it.
  • Trying to do everything at once: resign, mess with Försäkringskassan, start your business while in the middle of exhaustion, going through therapy. Yey! We’re gonna party like it’s ya’ birthday….! 2019 will be all about doing ONE THING AT A TIME.
  • Therapy – feels like a huge cost but when you start perceiving the effects from it it will still be the best investment you ever made

I will stop here for today. However, if you’re into goal-setting and planning your year ahead in a structured way as well – stay tuned, as my next post will be about setting goals for 2019!

 

/Malin

 

 

 

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Buying articles for your corporate blog instead of writing them yourself

Photo: black and white "genre" shot of computer and office toolsIs it really that time of the month again? You know: delivering on your organisation’s key metrics, building that thought leadership you’re always talking about – posting those blog posts you just never seem to have enough time for.

In case writing and publishing those much needed articles mostly causes internal headaches, it might be a good idea to simply outsource your content creation to a professional writer.

There are several good reasons to buy articles instead of trying to do everything by yourself:

  • No need for trying to invent the wheel every month
    By hiring a professional writer to manage your continuous blog posts, you’ll also automatically get that important external perspective on the topics you’d like to highlight and promote in your corporate feed and channels.
  • Focus on what you’re good at
    Let’s face it: even though we’re living in a constant flow of reading and receiving information and messages, it does not mean that each and everyone of us should be managing corporate information. Focus on what you’re good at and let a communications professional provide you with their expertise within writing and communication.
  • Guaranteed maintenance by continuous updates
    By finding yourself a professional, trustworthy and passionate writer, you’ll be guaranteed those weekly or monthly updates for your blog without having to worry about the quality.

Think your communications department should be able to handle this task? That’s understandable. However, here’s the thing: maybe they’d love to but just won’t be able to. Not because you haven’t hired highly skilled professionals, but due to how several organisational aspects, changes, issues or challenges a lot of times tend to involve your communication professionals and completely consume most of their time.

All of a sudden: there’s just never enough time, peace and quiet for your team to research and produce high quality content.

  • Don’t frighten your customers and stakeholders with poor writing
    Excellent communication is an essential part of any business. So you’ve got the world’s best products and services? Great! Make sure your poor writing skills aren’t scaring your customers or potential investors away then.

Good writing equals good business opportunities.

Next time – skip the headache and invest part of that communications budget on getting the texts and assistance you need.

 

Want help? Feel free to get in touch at malin@ambaurora.se

 

/Malin

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