Archive | Blog

Real life business vs the business plan

Hi there! It’s certainly been a while since this blog got a proper update. Fear not though: the blog hasn’t been forgotten. The non existing updates have mainly been due to a combination of that so called work life and a heavy writer’s block (caused by no time for reflection). Writing for a living comes with its ups and downs. Up: it’s fantastic. It’s creative. It’s what I’ve always dreamed of doing and now I’m doing it. It’s very rewarding, developing and fulfilling to see one’s work come to live in front of you. On the downside: you put all of your heart and best efforts (obviously) into your client’s needs and desires and products. And then when you’re done with that, you notice everything else that’s been going on in the world while you were busy working. You look at your perfect business plan and all the actions you were supposed to take, such as for example keep your blog updated with relevant content. (After all, people might be looking at your website so it’s probably a great idea to also practice what you preach).

You look at all the crises you could have approached and written an in-depth and interesting analysis about, only to face the fact that still, you didn’t and besides, 50 thousand other people already commented on it so you realize that you just have to let that one go. On the other hand: once you’ve settled in that good old ”feeling the imposter syndrome again” and calmed down a bit, you’ll also realize that delivering value to your clients and focusing on your real life business obviously is exactly what you’re supposed to do and what you’ve done. And that once those new experiences and lessons learned during the projects have been processed properly by your brain, they will most likely be able to translate into something more valueable to share with the world. You know, more than just posting updates of your morning coffee in order to maintain some sort of content stream on Instagram.

Are you with me? Well. This is pretty much where I’m at right now. Working. While pondering, reflecting and processing all the things I’m not writing about. (Oh the irony!). I’m lucky to be working on a couple of really fun and challenging projects. I can feel that I’m growing and evolving almost every day, but yet at what I consider to be a managable level. Still not gonna lie to you though, not being able to maintain this blog updated will always be a guilty conscience for me. Plus, I don’t want to get caught up in ”only” writing for business. I need these tiny, personal updates every now and then as well. If nothing else, just to have a little check in with myself and see what’s going on.  

So here’s to this Thursday and one of these tiny updates 😉

I’ll be back.

/Malin

 

0

“Stop acting as an accessible support function”

© Malin Strandvall

February put Sweden on the map again. And for positive reasons, as an important research study (conducted between 2014-2018) by the Department of Strategic Communication at Lund’s University was published: “The communicative organisation”. With over 8,000 respondents participating in a quantitative survey study as well as 170 individuals in the qualitative part of the study – the large amount of empirical material makes this study unique within the current field of communication research.

I’ll be honest with you: since I graduated and got my Bachelor in Swedish and Communications Management 2014, I haven’t exactly cared so much to stay in touch with the academic area or what’s been going on over there. However, when I noted this research report last week I figured that now would probably be an excellent timing to try and stay updated. Perhaps the same goes for you too?

If that’s the case, then just keep reading and you’ll find a recap of – what I thought – were the most interesting parts from the study, as well as some thought and reflections of my own.

First things first though. Yet another report? What’s the report about and what’s the rationale for investing so much time into researching communication? Shouldn’t there be more than plenty of material available already?

Apparently not.

According to the authors, so far, there have been few other research studies within areas such as strategic communications, corporate communications and organisational communication with the corresponding amount of empirical material (data).

Eleven Swedish corporations and organisations, among them furniture giant IKEA and construction company NCC, to name a few familiar names, have participated in the study. Thanks to the large amount of empirical data collected, the authors says it’s now possible to contribute with more ”nuanced knowledge about progress, shortcomings and challenges in the communication practices at our workplaces”. Also: It should be pointed out that the project has not only focused on communication managers and their view on things, it also included co-workers’ and managers’ perspectives.

The authors adds that a lot of studies within strategic communications tend to focus only on one group at a time.

The report is structured around seven ways of creating a “communicative organisation”. In this post however, I will not be including all of them. Rather I’m interested in continuing on some of the discussion topics raised in the report.

Without further ado, let’s dive into the most interesting findings!

 

Finding: Difficulties explaining and measuring the value of communication

© Malin Strandvall

If you’re working within communications, it probably doesn’t come as any surprise that communicators are struggling to explain the true value of their work and how it contributes to the organisation’s success to their co-workers. Still, only 10,4 percent of the respondents in the survey rated measuring and evaluating their efforts better as the most important improvement area, furthermore – only 0,6 percent of respondents said that they were also actively working on it.

Let’s pause here for a while. I have no reason to doubt the researchers, however, as I’ve got my own background mainly in listed companies I couldn’t help but wonder what these numbers would have look liked, had there been more listed companies involved in the study? Perhaps I would have been one among those 0,6 percent had I been in the study as well, as I don’t really recognize that lacking of measuring and following up on things.

On the contrary. I think this is instead something that we communicators tend to do a little bit too much sometimes. A lot of times there just too much focus on quantitative data instead of applying a quality focus. Obviously, this is just my personal opinion and experience of things. But going forward, I still hope we’ll see studies involving more listed companies as study objects, in order to gain further understanding.

One of the reasons I’m writing this is that already when I wrote my Bachelor’s thesis, I was annoyed by the large academic focus on researching municipalities rather than private companies. Obviously, it’s harder to gain access to private companies in order to conduct research, but in case we’re looking to find deeper knowledge and applicable models forward, I still believe we have to broaden the scope.

 

Finding: Future challenges

© Malin Strandvall

Which strategic areas are the most important from now on and until 2021? The following were listed:

1) Build and maintain trust

2) Link together the organisation’s strategy with its communication initiatives

3) Manage the digital development

Apart from the three topics mentioned above, the researchers also stresses the importance of these aspects:

  • new communicator roles and demands for increased competence
  • paradoxes and tensions
  • digitalization and artificial intelligence
  • reflection and further learning in order to reach excellence

 

My reflections on the findings in the report

 

Reflection: on roles and “mainstreaming” content….

© Malin Strandvall

As could be expected, several of the “normal” challenges we’ve already heard about a thousand times of course also popped up here: Managing digitalisation and AI. Time will have to tell what happens here, but one interesting aspect that I thought worth spending some time pondering about concerned several new communicator roles.

Obviously, for anyone working in or with communicators, that challenge is already here. Working on the inside can be frustrating. Especially if you work together with a counterpart (or parties) that does not understand the differences of different roles and responsibilities. Personally, I’ve thought a lot about how everything is talked about as content these days. Please read that the right way. Talking about content is of course nothing new to anyone of us anymore. That’s not what I’m getting at here.

However, the problems arise when we tend to start talking about EVERYTHING as content, regardless of the underlying communications discipline.

Let me give you an example of how this can be problematic. Let’s say organisation X has a problem. The root of the problem is not really a communications problem, but communication will still be an important part of that organization’s efforts to solve the problem. Organisation X gets to work and starts pumping out information. However, as they are lacking in certain important competences, the nature of the material that comes out may perhaps only be in the form of content marketing.

Nothing wrong with content marketing of course, that is, when that is included as one part of an integrated plan. A plan that also takes into consideration the challenges of working with complex targets groups, for example investor relations. You simply can’t provide a potential investor only visionary market plans and colorful press images, you will have to add much, much more substance, numbers, proof points and results.

I fear that by only talking about “content” as we tend to do these days, we are more and more missing the important and underlying knowledge areas. We’re more and more forgetting about the different roles and competences required, the ones that are absolutely crucial in order to actually create and produce the content later on.

 

Reflection: The draining power of “invisible” work

© Malin Strandvall

One of the findings discussed in the study was that as many as 60 percent of managers and 25 percent of communications themselves thought that too much resources were invested into communication, in relation to the actual results.

Considering that the study also found that managers and co-workers mostly thought of communicators and their competence from a technical perspective (communicators work with digital channels and media relations) perhaps these numbers are not so surprising.

A simple analysis from my perspective is that a contributing aspect here most likely must be the difficulties of measuring all of the invisible work that is put in during a normal day as a communicator. For example: continuously managing and coordinating projects and activities is a typical example of a task that nobody would ever expect to take so much time. Yet, it’s something that all communicators do. When its functioning, nobody thinks about things being ”managed or coordinated”. As soon as the project management fails however, that’s when the pure value of those invisible efforts are shown…

Supporting, educating and coaching managers, management and other co-workers is another invisible aspect. There are lots of “invisible” requirement put upon communicators in organisations. A problem here is that sometimes these working norms are so familiar to us that we don’t even realise our own behaviours. To this, I don’t have any solution to present, but as always, insight is the first step towards changing. 

In combination with a work sector that is not always aligned with reality. I think we also ought to talk more about roles. Roles and work processes will always be integrated to some extent of course – but if you are hiring someone to write, but in reality the conditions at work are such that this person instead ends up coordinating things non stop, then that is of course where part of the desired results end up too.

Conclusion

How are we supposed to solve these issues then? The authors does not claim to have all the answers of course, but at least leave us communicators with a good piece of advice: Be in charge of the communications development and stop acting like an accessible support function!”.

Have you read the report? If so, what did you think about it? Did you agree with the findings or do you have completely different experiences? Would be interesting to hear your thoughts!

 

/Malin

PS. In case you want to read the study and learn more, you can find all of the material (in Swedish) on the Swedish Communication Association’s website: https://sverigeskommunikatorer.se/fakta-och-verktyg/forskning/kommunikativa-organisationer/

­

0

Fuckups, insights, growth – 2018 in review

You might argue that the last thing the world needs is more blog posts about 2018. I won’t hold that against you. Still, I love to read and take part of other people’s dreams, ambitions, fuckups, lessons… So just when you thought you couldn’t stand one more, sorry, but here it comes –  yet another introspective blog post about 2018. Bon appetite!

First things first: why on earth would anyone share personal things about and around their business? Online? For the whole world, haters, prospects and current clients to see? Isn’t that a bit over the top, you know, acting like an attention whore? That’s of course one way of seeing it. My perspective is quite different.

I believe that by sharing experiences, whether they’ve been good or bad, you’re not only becoming more human in other people’s eyes, this is also an essential step on your own learning curve. It’s easy to celebrate good days. The flow days. Looking into the mirror and dealing with the consequences of your own daily habits is, well, quite different. Much harder, nastier. There’s no place to hide. There’s nothing to do – except looking at the evidence of what’s in front of you, what you created and learn from it.

Secondly, by sharing your experiences you’re also becoming more approachable to people. For me, this is an essential, not to say crucial, part of running a business. Nowadays, as services, products and prices may seem similar, what becomes your USP is YOU. Like it or not, you’ve got to work that to your advantage. All business relations need to start somewhere. And honestly: how many of yours started in a strictly business setting? No? Didn’t think so either. Twitter, Instagram, connecting over silly memes? Probably more like it!

Ok, so now that we’ve got that sorted out, let’s move on and see what went on during my 2018!

 

2018 – what happened?

In order to understand part of the events, a short recap is a must: during autumn 2017, I had a burnout. While still on sick leave in the beginning of 2018 I decided to quit my job. I had a good corporate position, but it was in what unfortunately had become an unhealthy work environment. Although there was a lot of anxiety, thoughts and “what if’s” involved prior to making the final decision, I just knew there was no going back for me. I was done with that part of my life.

And so I resigned during sick leave. I would definitely not recommend anyone to copy this concept of mine, as it certainly adds to your blood pressure and stress levels. However, sometimes you’ve just got to jump to move on. I chose to jump this year.

I’ve rehabilitated and worked hard on rebuilding both my mental and physical strength again after my burnout. Needless to say – this is not a process which you can put a beginning or and end to. It just is what it is. For me, an important part of my rehabilitation is not having to hide it. I’ve had my burnout. It was bad. It will forever be a part of me, but I’ve moved on. I am still actively moving on everyday by making small, sometimes tiny, steps and changes forward into a new direction.

2018 was also the year when I acted upon an old dream of mine and started my own business as a communications consultant.

Insights:

  • “This too shall pass” will sometimes be exactly what gets you through the day
  • I still suck at simply asking for help
  • Complete honesty is a scary, risky, yet also one of the most rewarding business tools

 

2018 – what about the goals then?

  • Attend a “start your own business” course, then register and start my own company
    check!
  • Create a new communications platform for myself as a business owner – check!
  • Rehabilitate myself back to “work mode” by Q4/2018 – check!
  • Extend my network and preferably also make sure it includes new and/or different sectors than just the “ordinary” communications/pr/finance crowd that’s already in it – check!
  • Writing – this was really a topic of its own (which I will get back to later on) but in short, my writing goals looked liked this:
    -start blogging again – check!
    -contribute as a writer for an external website as well – check!
    -regarding topics: stay my own lane, even if it would be very uncomfortable on certain days, also dare to share personal things in order to grow as a person – check!
    -focus on finding interesting and developing writing assignments for Ambaurora – check!
    -attend and complete a screen writing course for the pure fun of it – check!
  • Photography:
    -buy a “real” camera – check!
    -leave for a week’s photography travel – check!
    -receive my first revenues as a photographer through iStock and Printlercheck!

Pure photography assignments is currently not something I’m offering within the scope of Ambaurora’s service. However, as I’m a keen photographer, I think of photography as a way of slowly creating sort of a “passive income” revenue stream for myself. During my spare time, I’m often out capturing shots and as the raw material needed is already there for me to work with, the next step to start selling images is not that far away.

 

Fuckups and lessons learned

  • Challenging my comfort zone is still a necessary evil. Note to self 2019 though: think about when and where I choose to do this. Not everyone will get it and yes, I’ll most likely be perceived as a weirdo a lot of times during next year as well. Be prepared to deal with those emotions.
  • Numbers aren’t my favourite thing. Leave it to my CFO. No “challenging” myself regarding this area. Just stay away and let the professionals handle it.
  • Trying to do everything at once: resign, mess with Försäkringskassan, start your business while in the middle of exhaustion, going through therapy. Yey! We’re gonna party like it’s ya’ birthday….! 2019 will be all about doing ONE THING AT A TIME.
  • Therapy – feels like a huge cost but when you start perceiving the effects from it it will still be the best investment you ever made

I will stop here for today. However, if you’re into goal-setting and planning your year ahead in a structured way as well – stay tuned, as my next post will be about setting goals for 2019!

 

/Malin

 

 

 

0

Lär dig att köpa smartare kommunikation

Är du i skriande behov av kompetensförstärkning eller avlastning när det gäller företagets kommunikation? Tycker du att det är besvärligt att få ner formella krav, önskningar och behov i en begriplig brief för att kunna upphandla en extern konsult? Här får du tips från insidan och konkret hjälp att komma igång!

Foto: färgbild med textruta "Hur du köper smartare kommunikation".

Under mina år i näringslivet har jag fått en bred erfarenhet av såväl att köpa den här typen av konsulttjänster som av att vara en del av den sålda konsulttjänsten. Idag vill jag därför bjuda på en del smarta knep som gör dig till en bättre och mer rutinerad beställare.

Tipsen här nedan skapar inte bara förutsättningar för ett bättre samarbete med din kommunikationspartner. På köpet får du också en kompetensutveckling för egen del.

 

Din checklista för smartare kommunikationsköp

 

  • Skriv en så detaljerad uppdragsbeskrivning som möjligt!
    Fundera igenom hur rollen eller uppdraget som du försöker tillsätta egentligen ser ut. Är det verkligen ett heltidsuppdrag eller rör det sig kanske snarare om sporadiskt behov av avlastning? Går det att specificera ungefär hur många timmar per vecka eller månad? Om behovet är stort – fundera även igenom om det här är ett uppdrag för en specifik konsult eller om det kanske är klokare att ta in flera stycken med olika specialistkompetenser.

 

  • Är det verkligen du som ska beställa?
    Är du behörig att beställa kommunikationstjänster? Det vill säga – har du tillräcklig kunskap om området för att veta vad du ska fråga efter? Är du den bäst lämpade hos er att sköta kontakten med konsult eller PR-byrå eller finns det någon annan som borde hålla i dialogen? Ovanstående frågor kan vara känsliga att ta upp, men bör funderas på internt innan ni kontaktar extern partner. Saknas kommunikationskompetens helt i ditt företag? Var då tydlig med det i dialogen och be motparten att vara medveten om det i offereringen.Ett typexempel på var det kan gå fel är till exempel försäljningschefen som plötsligt utan tidigare erfarenhet ska köpa och utvärdera PR- och kommunikationstjänster.

 

  • Våga prata pengar!
    Betalningsvillkor och faktureringsmodell är mycket viktiga områden i upphandlingen. Är ni ovana köpare, be konsulten att inkludera olika varianter på betalningsalternativ som kan bli aktuella. Att en konsult ibland föreslår vissa uppdrag på löpande räkning handlar inte (nödvändigtvis;-) om att mjölka din budget. Står du i begrepp att inleda ett långsiktigt samarbete kan det tvärtom vara ett oerhört bra sätt att jämna ut fluktuationer i kassaflödet genom att använda löpande räkning och kanske en á conto-modell. Att komplettera ett löpande-upplägg med takpris ger ofta en ökad trygghet som kund.
     
    Vanliga betalningsmodeller när du köper kommunikation kan till exempel vara fastpris för tydligt definierade tjänster, vare sig de är av mindre karaktär, som att skriva ett pressmeddelande, eller lite större som att reglera en månatlig kommunikationssupport upp till en viss summa.

 

  • Hur sker rapportering och avstämning?
    Definiera hur rapporteringen ska se ut. Hur definierar du och din konsult att samarbetet varit gynnsamt? När har ni lyckats? Beroende på verksamhet kanske det i vissa fall blir relevant att titta på resultatmål medan det i andra fall kanske är klokare att fundera på effektmål som exempelvis

    • att uppnå ökat antal följare i sociala medier
    • att hemsidan efter uppfräschad text ska generera flera leads
    • att ha fått en viss mängd publicitet i lokal, regional, rikstäckande eller branschinriktad mediaGardera, avdramatisera och professionalisera genom att också klargöra hur ni ger varandra feedback som samarbetspartners längre fram i arbetsprocessen. Då slipper ni att skruva på er när något skaver och föreslå ett utvärderingsmöte.

 

  • Använd sekretessavtal!
    Råder minsta osäkerhet om vilken typ av information som konsulten kommer att få ta del av så skriver ni givetvis ett sekretressavtal, ofta kallat NDA som är den engelska förkortningen. Ett sekretessavtal höjer nivån på samarbetet och visar att ditt företag sätter ett stort värde på sin information.

 

  • Glöm inte IT-riskerna!
    Dagens snabba IT-utveckling påverkar i högsta grad. Cyberangreppen ökar, framförallt mot mobila enheter där mycket av arbetet sker idag. Var inte naiva! Det kan hända er också. Tydliggör därför i avtalet – INNAN samarbetet inleds – på vilket sätt dokument ska sparas, delas och vilka säkerhetsrutiner som gäller.

 

Fler tips om smart upphandling hittar du också till exempel hos Sveriges Annonsörer, PWC och Sveriges Kommunikatörer. Gäller det en offentlig upphandling har även PRECIS (Föreningen Public Relations Konsultföretag i Sverige) tagit fram en utmärkt guide för hur du går tillväga.

/Malin

 

0

I redaktionens papperskorg kan ingen höra dig skrika

“If you can’t explain it simple, you don’t understand it well enough”. Uttjatade ord, men ack så aktuella. Att nå ut genom kommunikation har aldrig varit enklare – att tränga igenom bruset för att faktiskt engagera din önskade läsare är något helt annat.

Foto: en färgbild på sopkorg fylld av refuserade alster. Plågsamt ofta noterar jag pressutskick med hög risk för att reta gallfeber på mottagaren. Dessutom på grund av misstag som enkelt hade kunnat undvikas med bara lite research, grundläggande kunskaper om journalistik, samt gärna även en dos av det berömda sunda förnuftet.

Här hittar du en lista över de fem vanligaste tabbarna du bör låta bli. Spar gärna ner den tills nästa gång deadline-stressen flåsar dig i nacken!

1) Inget nyhetsvärde
Företaget eller organisationen som du företräder har i grund och botten ingen egentlig nyhet som ni vill nå ut med. Att ni t.ex. lanserar en ny webbsida eller att er webbsida nu finns tillgänglig även på språket X eller Y utgör inte material för ett pressmeddelande. Lär er att tänka som en journalist – var, när, hur, varför och vem.

Var hårda mot er själva så ökar ni relevansen av er kommunikation när ni faktiskt har en riktig nyhet att nå ut med.

2) Ni behärskar inte formatet för ett pressmeddelande
Ett pressmeddelande är ingen annons, inget blogginlägg eller en debattartikel. Pressmeddelandet bör alltid vara formulerat i ett sådant format att en journalist utan onödiga korrigeringar ska kunna klippa ut er rubrik och ingress och göra en begriplig notis enbart på basis av den. Rubrik och ingress tillsammans måste framföra ert huvudbudskap samt givetvis besvara läsarens “what’s in it for me?”.

Den här punkten är kanske en av de allra viktigaste, och även en av dem som det slarvas allra mest med! Låt oss därför stanna kvar här lite och kika på några kontrollpunkter som du kan ta för vana att gå igenom innan du skickar ut dina pressmeddelanden:

  • Rubriken – är den tydlig och slagkraftig och sammanfattar nyheten på ett sätt som även en person utan förkunskaper om er verksamhet kan förstå? Är det faktiskt en rubrik och inte bara en överskrift av texten? Ett viktigt obs: företräder du ett mindre känt varumärke och är osäker på tonaliteten – ta hellre det säkra före det osäkra när du formulerar dina rubriker. Kreativa ordlekar som kanske fungerar ypperligt för välkända varumärken som Nike eller Apple kan landa katastrofalt när de kommer från en okänd källa och riskerar att tolkas helt ur sitt tänkta sammanhang. Undvik. Sakligt och kortfattat är aldrig fel.  
      
  • Ingressen – i ingressen sammanfattar du kärninnehållet från pressmeddelandet på ett kort och kärnfullt sätt. Du bör hålla ingressen till max två-tre rader. Har ni mycket och viktig information som är svår att sålla i – gör upprepade korrekturrundor. Börja med att slakta onödiga adjektivfraser och subjektiva bedömningar.

 

  • Längd och genreformalia – ett pressmeddelande bör aldrig överstiga en A4. En enkel och funktionell mall du kan utgå ifrån kan se ut ungefär så här:
    →rubrik
    →ingress
    →ett inledande, slagkraftigt citat från sakkunnig talesperson
    → kortfattat faktastycke som belägger talespersonens citat på lämpligt sätt och med fördel sätter er nyhet i ett större perspektiv
    → avslutande citat från talesperson
    → kortfattad, praktisk information som t.ex. informerar mer i detalj om när läsarna kan förvänta sig att produkt X kommer att vara tillgänglig, hur ni i bolaget förväntar er att tidsplanen för projekt Y kommer att fortlöpa o.s.v.
    → kontaktuppgifter till pressavdelning och talespersoner
    → om företaget (“boilerplate” som det kallas på branschspråk): kort om er samt länkar till pressrum och webbsida.

 

3) Språk- och grammatikfel
Slarva inte med korrekturläsningen. Vet ni med er att ni kommer att sitta i processer sent på natten så se över och hitta en rutin för “four eye principle”, så att den som ytterst sitter och ska skicka ut pressmeddelandet har tillgång till ett par extra ögon. (Ni kommer att tacka er själva när ni upptäcker den där extra nollan som slunkit med).

 

4) Intervall för utskick
Allt är inte ett pressmeddelande. Spar pressmeddelanden till de händelser som verkligen är en nyhet. Exempel på nyheter:

  • Förvärv
  • Nedskärningar
  • Större produktlanseringar med ekonomisk effekt på verksamheten
  • Rekrytering till nyckelpositioner som vd, styrelsemedlemmar eller personal på ledande befattning.

 

5) För många kockar involverade
Vem äger egentligen skrivprocessen i er organisation? Bortsett från viktig faktagranskning bör ägandeskapet över pressutskicken alltid ligga hos er kommunikationsavdelning. Släpp kontrollbehovet och lita på att dina medarbetare kommer att involvera berörda personer internt när det behövs.

Behöver du hjälp med att se över och skärpa till era pressmeddelanden är du varmt välkommen att höra av dig.

Lycka till med era framtida nyheter!

 

/Malin

 

0

Buying articles for your corporate blog instead of writing them yourself

Photo: black and white "genre" shot of computer and office toolsIs it really that time of the month again? You know: delivering on your organisation’s key metrics, building that thought leadership you’re always talking about – posting those blog posts you just never seem to have enough time for.

In case writing and publishing those much needed articles mostly causes internal headaches, it might be a good idea to simply outsource your content creation to a professional writer.

There are several good reasons to buy articles instead of trying to do everything by yourself:

  • No need for trying to invent the wheel every month
    By hiring a professional writer to manage your continuous blog posts, you’ll also automatically get that important external perspective on the topics you’d like to highlight and promote in your corporate feed and channels.
  • Focus on what you’re good at
    Let’s face it: even though we’re living in a constant flow of reading and receiving information and messages, it does not mean that each and everyone of us should be managing corporate information. Focus on what you’re good at and let a communications professional provide you with their expertise within writing and communication.
  • Guaranteed maintenance by continuous updates
    By finding yourself a professional, trustworthy and passionate writer, you’ll be guaranteed those weekly or monthly updates for your blog without having to worry about the quality.

Think your communications department should be able to handle this task? That’s understandable. However, here’s the thing: maybe they’d love to but just won’t be able to. Not because you haven’t hired highly skilled professionals, but due to how several organisational aspects, changes, issues or challenges a lot of times tend to involve your communication professionals and completely consume most of their time.

All of a sudden: there’s just never enough time, peace and quiet for your team to research and produce high quality content.

  • Don’t frighten your customers and stakeholders with poor writing
    Excellent communication is an essential part of any business. So you’ve got the world’s best products and services? Great! Make sure your poor writing skills aren’t scaring your customers or potential investors away then.

Good writing equals good business opportunities.

Next time – skip the headache and invest part of that communications budget on getting the texts and assistance you need.

 

Want help? Feel free to get in touch at malin@ambaurora.se

 

/Malin

0

Celebrations: The Birth Of My Business

After a couple of intense months, things are finally starting to come together! Last week, I got the final approvement needed from the Swedish authorities to be able to actually call myself ”business owner” now. Such a happy, yet freaky feeling for someone like me, who’s always been employed.

A bright color image of balloons on a bridge

Celebrations and some bright balloons are in order when you start your business, am I right or am I right? 😉

This week has been intense too, as I’ve been working hard on finalizing the details and the texts for my website. You would think that things would be easier when you’re working for yourself, being able to have the final say on everything, right? Ironically, it turns out that instead it’s the other way around. Or at least for me, a never ending Virgo born critic…

It certainly seems that for every text finished it’s possible to immidiately find a new one that requires attention and corrections. On the other hand – definitely not complaining as this is really something that I love to do! As of right now I will still have to have some patience before I officially ”launch” my website and this blog to a broader audidence, as I will need to sleep on some texts and details before hitting the ”go public” button.

Stay tuned though, as I’m not only excited to get my business started but also being back as a blogger! Primarily, my blog will be written in English as I have lots of English speaking peers and stakeholders in my network with whome I want to be able to discuss. Still, I am based in Stockholm so I think that there will be a mix between English and Swedish blog posts here as I most likely also will want to comment on current events within Sweden.

Welcome to my blog, hope you’ll enjoy spending time here with me!

/Malin

0