You might argue that the last thing the world needs is more blog posts about 2018. I won’t hold that against you. Still, I love to read and take part of other people’s dreams, ambitions, fuckups, lessons… So just when you thought you couldn’t stand one more, sorry, but here it comes – yet another introspective blog post about 2018. Bon appetite!
First things first: why on earth would anyone share personal things about and around their business? Online? For the whole world, haters, prospects and current clients to see? Isn’t that a bit over the top, you know, acting like an attention whore? That’s of course one way of seeing it. My perspective is quite different.
I believe that by sharing experiences, whether they’ve been good or bad, you’re not only becoming more human in other people’s eyes, this is also an essential step on your own learning curve. It’s easy to celebrate good days. The flow days. Looking into the mirror and dealing with the consequences of your own daily habits is, well, quite different. Much harder, nastier. There’s no place to hide. There’s nothing to do – except looking at the evidence of what’s in front of you, what you created and learn from it.
Secondly, by sharing your experiences you’re also becoming more approachable to people. For me, this is an essential, not to say crucial, part of running a business. Nowadays, as services, products and prices may seem similar, what becomes your USP is YOU. Like it or not, you’ve got to work that to your advantage. All business relations need to start somewhere. And honestly: how many of yours started in a strictly business setting? No? Didn’t think so either. Twitter, Instagram, connecting over silly memes? Probably more like it!
Ok, so now that we’ve got that sorted out, let’s move on and see what went on during my 2018!
2018 – what happened?
In order to understand part of the events, a short recap is a must: during autumn 2017, I had a burnout. While still on sick leave in the beginning of 2018 I decided to quit my job. I had a good corporate position, but it was in what unfortunately had become an unhealthy work environment. Although there was a lot of anxiety, thoughts and “what if’s” involved prior to making the final decision, I just knew there was no going back for me. I was done with that part of my life.
And so I resigned during sick leave. I would definitely not recommend anyone to copy this concept of mine, as it certainly adds to your blood pressure and stress levels. However, sometimes you’ve just got to jump to move on. I chose to jump this year.
I’ve rehabilitated and worked hard on rebuilding both my mental and physical strength again after my burnout. Needless to say – this is not a process which you can put a beginning or and end to. It just is what it is. For me, an important part of my rehabilitation is not having to hide it. I’ve had my burnout. It was bad. It will forever be a part of me, but I’ve moved on. I am still actively moving on everyday by making small, sometimes tiny, steps and changes forward into a new direction.
2018 was also the year when I acted upon an old dream of mine and started my own business as a communications consultant.
- “This too shall pass” will sometimes be exactly what gets you through the day
- I still suck at simply asking for help
- Complete honesty is a scary, risky, yet also one of the most rewarding business tools
2018 – what about the goals then?
- Attend a “start your own business” course, then register and start my own company
- Create a new communications platform for myself as a business owner – check!
- Rehabilitate myself back to “work mode” by Q4/2018 – check!
- Extend my network and preferably also make sure it includes new and/or different sectors than just the “ordinary” communications/pr/finance crowd that’s already in it – check!
- Writing – this was really a topic of its own (which I will get back to later on) but in short, my writing goals looked liked this:
-start blogging again – check!
-contribute as a writer for an external website as well – check!
-regarding topics: stay my own lane, even if it would be very uncomfortable on certain days, also dare to share personal things in order to grow as a person – check!
-focus on finding interesting and developing writing assignments for Ambaurora – check!
-attend and complete a screen writing course for the pure fun of it – check!
-buy a “real” camera – check!
-leave for a week’s photography travel – check!
-receive my first revenues as a photographer through iStock and Printler – check!
Pure photography assignments is currently not something I’m offering within the scope of Ambaurora’s service. However, as I’m a keen photographer, I think of photography as a way of slowly creating sort of a “passive income” revenue stream for myself. During my spare time, I’m often out capturing shots and as the raw material needed is already there for me to work with, the next step to start selling images is not that far away.
Fuckups and lessons learned
- Challenging my comfort zone is still a necessary evil. Note to self 2019 though: think about when and where I choose to do this. Not everyone will get it and yes, I’ll most likely be perceived as a weirdo a lot of times during next year as well. Be prepared to deal with those emotions.
- Numbers aren’t my favourite thing. Leave it to my CFO. No “challenging” myself regarding this area. Just stay away and let the professionals handle it.
- Trying to do everything at once: resign, mess with Försäkringskassan, start your business while in the middle of exhaustion, going through therapy. Yey! We’re gonna party like it’s ya’ birthday….! 2019 will be all about doing ONE THING AT A TIME.
- Therapy – feels like a huge cost but when you start perceiving the effects from it it will still be the best investment you ever made
I will stop here for today. However, if you’re into goal-setting and planning your year ahead in a structured way as well – stay tuned, as my next post will be about setting goals for 2019!